Local visibility / Madison

Good morning, Jamie.

Here’s where Ethical Trade Co stands in local search this week.

Top 3 coverage

42.8%

↑ 6.4% vs. last scan

Top 10 coverage

71.2%

↑ 3.8% vs. last scan

Average rank

8.6

↑ 1.7 positions vs. last scan

Keywords improving

18 / 27

3 declining · 6 steady

Visibility protocol

Make the next improvement measurable.

Every recommendation is tied to a baseline, an owner, and a follow-up scan.

68%map coverage score

Baseline49 points scanned

Diagnose3 gaps ready

Improve2 tasks in review

MeasureNext scan in 4 days

Next best action

Five recurring competitors use this category for searches where Ethical Trade Co is outside the Top 3.

HIGHPotential relevance opportunity

Map visibility

Latest scan · 7 × 7 grid · 49 search points

NORTH MADISONSOUTH MADISONWESTEAST

1–34–1011+Not found

Scan history	Points found	Top 3	Change
Sep 26, 2026	44 / 49	22	+4.1 pos.
Sep 19, 2026	42 / 49	19	+2.3 pos.
Sep 12, 2026	40 / 49	17	−0.8 pos.